Odyssey is an attribution tool that combines these two things: reliable data and actionable insights. This tool focuses on the entire customer journey, not just your website. It provides businesses with insights into the performance of their digital marketing channels. The Odyssey agency is here to help.
Odyssey is a valuable tool for both B2C and B2B businesses that sell products or services online. It gives you insights and recommendations on how to optimize your site. We recommend using Odyssey if you have an average of 1000 or more transactions per month, regardless of the average order value. With Odyssey, both B2C and B2B businesses that sell products or services online can offer delightful customer service and achieve higher conversion rates. Odyssey lets you see the path your customers take before they become a sale (or another type of conversion) and helps you make improvements. To get meaningful insights, we recommend using Odyssey with at least 1000 transactions per month.
The question of how you should measure attribution is complicated. One answer is to use multi-touch attribution. We credit more than one touchpoint in a customer journey, and we recommend a media budget for all sources. The amount of budget you choose is determined by the attribution model you choose to apply. We believe that every touchpoint in the customer journey is worth something. That’s why we apply multi-touch attribution. We credit all touchpoints and suggest a media budget for each one. The amount of budget you should allocate is determined by the attribution model you choose to use. At Odyssey, we apply multi-touch attribution because we believe that every touchpoint in a customer journey can have an effect on the success of sales. We credit all touchpoints and suggest a budget for them based on your attribution type. The budget is determined by the attribution model you choose. The Google Data Studio Attribution model is generated from you Analytics, so keep in mind that this is always a last-click attribution model.